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Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand.
Looking back at Sprite's refreshing redesign from 2022, by Sjors Roelofs
7UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY
The Meaning and Evolution of the 7UP logo - Free Logo Design
7-Up history, plus find out the soda's (terrible) original name - Click Americana
7UP rebrands with fresh look that is all about being uplifting
The Real Difference Between Sierra Mist & Starry Will Shock You
7Up's first “major” brand overhaul in over seven years is punchy, but simple
7up Advertising Campaign
How 7Up is trying to inject 'zestiness' back into its brand
7UP Global Brand Restage by PepsiCo Design & Innovation