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The Pixel marks a significant change in Google’s past phone strategy. Is the higher-end device likely to succeed?…Read More
Pixel brand loyalty is well below Samsung and Apple
How Google Leverages iPhone's Cult Following to Sell The Pixel, by The Useful Tech, Mac O'Clock
Why Google's Focus on the Pixel Is Holding Android Back
Articles - Ajay Chowdhury
The Google Pixel and the Curse of Brand Reputation, by Omar Zahran, The Shadow
Google Pixel's Pricing Strategy
Why The Pixel 7 Could Become Google's Most Successful Smartphone
Insights Olo Blog
Chart: Google Remains a Niche Player in the Smartphone Market
How Pixel tested a full-funnel campaign on - Think with Google
Google Unveils New Smartphones But Struggles to Retain Loyalty
Doctoral Projects – Doctor of Strategic Leadership Program