When someone is sitting firmly “on the fence,” which principles of persuasion are most likely to spur them into action? Audiences discover the answer to that question from the “Godfather of Influence,” Dr. Robert Cialdini. Through his work on the science of influence, Dr. Robert Cialdini is internationally renowned as an expert in the fields of persuasion, compliance, and negotiation.
Dr.
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Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books
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Influence, New and Expanded: The Psychology of Persuasion: Cialdini PhD, Robert B: 9780062937650: : Books