4.9 (291) · € 65.99 · En stock
IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like, discover new possibilities and plan to make them happen. Because of this essential role, IKEA doesn’t treat ecommerce as a simple alternative sales channel.
Mobile Integration: Enhancing Omnichannel Retail Experiences, by Isha Goel
IKEA Strengthens Omnichannel Presence in India
What is Digital Transformation in Retail
Reflections and predictions on effects of COVID-19 pandemic on retailing
How IKEA's investments in technology enhance the store experience
How IKEA Invented the Perfect Marketing Strategy.
How IKEA evolved its consumer experience by integrating online and offline
IKEA's seamless omnichannel experiences - Think with Google
Omnichannel Business
Index Emerald Insight
8 In-Store Technology Innovations We'll See More of in 2024 - Lightspeed
Reimagining the Purchase Experience: The Potential Impact of IKEA's Purchase History Page Redesign on Revenue Growth and Retention, by Krishna Parasar, UXM Community
Blending tangibility and technology to flourish in the 2024 in-store retail redux