Influence: The Psychology of Persuasion by Robert Cialdini
4.8 (417) · € 5.99 · En stock
Robert Cialdini is an American social psychologist and author born in 1945. He is best known for his research on influence and persuasion, and his book "Influence: The Psychology of Persuasion" is considered a classic in the field of psychology and has sold millions of copies worldwide.
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My book review of Robert Cialdini's Influence: The Psychology of Persuasion.
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Influence - The Psychology of Persuasion
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
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