Libro Marketing 2 - Tba306343184215

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[Mary Jo Bitner, Valarie A. Zeithaml] on . *FREE* shipping on qualifying offers. Services Marketing, 2nd Edition

Services Marketing, 2nd Edition

Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing principles, and understand how top marketers operate in today's business world. By bridging the gap between marketing principles taught in the classroom and those applied by business professionals, Dan Padgett and Andrew Loos, an academic and an agency owner, offer students an insider's perspective on marketing principles.

Applied Marketing [Book]

Marketing: 9781259924040: Kerin, Roger, Hartley, Steven: Books

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Harvard Business Review, July/August 2019

Used Book in Good Condition

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach.