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The NBA star will work to elevate the company as a whole and expand his eponymous brand.
Stephen Curry Is Launching His Own Brand With Under Armour
What is Curry Brand? De'Aaron Fox becomes first NBA player to sign with Under Armour's Stephen Curry shoe brand
Under Armour Names Steph Curry President of Curry Brand
Under Armour Names Steph Curry President of Curry Brand
Warriors' Steph Curry signs historic lifetime Under Armour contract
Stephen Curry Pays Tribute to President Obama With Under Armour Shoes
Steph Curry's Brand Names First Ambassador
De'Aaron Fox joins Curry Brand as first signature athlete
Sacramento Kings' De'Aaron Fox signs on with Curry Brand