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Zero sugar is all the rage, but how do the two cola giants' calorie-free versions stack up against one another? We tested them side by side to find out.
Zero sugar is all the rage, but how do the two cola giants' calorie-free versions stack up against one another? We tested them side by side to find out.
Inside the Cola Wars: The History of Coca-Cola and Pepsi's Rivalry
Pepsi Embraces 'Bold Challenger' Role In Battle With Coca-Cola - TheStreet
Pepsi vs. Cola: The Marketing Battle of the Century - Neworld
Cola wars: A social and political history
What's behind the New Coke Failure » Innis Maggiore
Coca-Cola to push ahead with price hikes as PepsiCo hits pause
10 Reasons Why Coke Is Better Than Pepsi - The Debate Goes On
How The “Cola Wars” Were Front-Page News For A Decade
Sales fizz as Coca-Cola's 'one brand' strategy shows signs of paying off
How Coca-Cola and Pepsi achieved global domination - Vox
The Value of 'Zero' to Coke - Bloomberg
Coca-Cola Target Market Segmentation & Marketing Strategy
Pepsi is changing its Zero Sugar recipe
Coke Zero Vs. Pepsi Zero: We Resolve The Modern-Day Cola Wars, coca zero
How Pepsi Lost Cola War Against Coke