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Now TV launches addressable TV advertising to help improve campaign targeting - - Kenyang Jiwa, Sehat Akal
Sky Media unveils four million-strong household viewing panel
LionTree
Case Study in Addressable TV
Virgin Media gears up to launch its long-awaited answer to Sky Glass
Virgin Media is dishing out a blockbuster Sky TV upgrade for free
ibdf: Pay-TV viewership has grown as 5.8 million homes switched from free to paid: IBDF - The Economic Times
LionTree
News
Case Study in Addressable TV
New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising