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How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

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Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.
Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.

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TMR - Aleena Mazhar Kuzma Interview How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item. - 580 CFRA

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