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Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
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The face of Under Armour's basketball shoe: Steph Curry
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Is Steph Curry Helping Under Armour's Basketball Biz Rival Nike's?
Is Steph Curry Helping Under Armour's Basketball Biz Rival Nike's?
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Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan
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Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan