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• Associative coherence and targeting fast-thinking, 2 marketing lessons from Thinking ast and Slow

Associative coherence and targeting fast-thinking, 2 marketing lessons from Thinking ast and Slow

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Daniel Kahneman, Nobel Prize winner in economics (2002) popularised the idea of “fast thinking” and “slow thinking” in his book “Thinking fast and slow”. While studying behavioral psychology, I stumbled upon his book and lectures that taught me two marketing lessons.

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