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Daniel Kahneman, Nobel Prize winner in economics (2002) popularised the idea of “fast thinking” and “slow thinking” in his book “Thinking fast and slow”. While studying behavioral psychology, I stumbled upon his book and lectures that taught me two marketing lessons.
Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy - ScienceDirect
Thinking, Fast and Slow by Daniel Kahneman
Thinking, Fast and Slow by Daniel Kahneman / Analogue
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Thinking Fast and Slow. Why marketers need to change the pace of their decision making - New Digital Age