How to Set a Local Marketing Budget for Your Campaign

Setting a local marketing budget is just like setting any other budget. You have to be organized, think everything through, gather the details, and put your budget down in written form. A solid local marketing budget will help you get

Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery services, like Alexa and Siri — have set the standard for answering users’ questions. The

At this point, there’s little room to doubt how highly people value feeling seen and catered to as individuals when they’re interacting with a brand. An estimated 77% of consumers say they have chosen, recommended, or paid more for a brand that

The spread of COVID-19 has changed almost every facet of consumer life over the past few months. With store closures, supply shortages, delivery delays, and evolving safety procedures, customers have countless questions for all kinds of businesses — and they’re

Today’s financial services marketers face an ever-evolving set of challenges, from adhering to emerging data privacy regulations to combating digital competitors — all while meeting rising consumer expectations.  These shifts may seem daunting, but they present an opportunity for marketers to lead